Pergo is the Swedish company that invented laminate flooring in the 1970s and continues to dominate the market in many parts of the world. India is one of the most exciting emerging markets in the world at the moment, and Pergo are looking to make the most of the potential for growth there. India is in the midst of a real estate boom (particularly in the secondary cities) and Pergo anticipates this will enable it to increase its turnover by 25% in the current financial year.
Naresh Maheshwari is Pergo India's CEO. He thinks that the current explosion in retail and the steep rise in the number of real estate construction projects across India have been integral to the company's growth in what is a fast-moving market. At a time when India's laminate flooring market is growing at a rate of between 15% and 20% a year, Pergo hopes to boost its revenue by a quarter.
The company's market share in India is currently around 20%. Although India's biggest cities are responsible for the majority of demand, the so-called "non-metros" are catching up rapidly. Currently, around 10-15% of Pergo's revenue comes from these secondary cities, but, with housing projects roaring ahead in second- and third-tier cities, this figure could soon rise to 25%.
Pergo India imports its premium quality laminate flooring into the country, and doesn't currently have any intentions to setup a manufacturing operation there. Consumers in India and elsewhere see Pergo as a badge of excellence, and are happy to pay a higher price for great-looking, tough flooring.
Pergo are certainly a trusted brand, but there are many other manufacturers out there who offer excellent choice and great value. It's always worth making sure you get the best deal possible before placing an order.
Naresh Maheshwari is Pergo India's CEO. He thinks that the current explosion in retail and the steep rise in the number of real estate construction projects across India have been integral to the company's growth in what is a fast-moving market. At a time when India's laminate flooring market is growing at a rate of between 15% and 20% a year, Pergo hopes to boost its revenue by a quarter.
The company's market share in India is currently around 20%. Although India's biggest cities are responsible for the majority of demand, the so-called "non-metros" are catching up rapidly. Currently, around 10-15% of Pergo's revenue comes from these secondary cities, but, with housing projects roaring ahead in second- and third-tier cities, this figure could soon rise to 25%.
Pergo India imports its premium quality laminate flooring into the country, and doesn't currently have any intentions to setup a manufacturing operation there. Consumers in India and elsewhere see Pergo as a badge of excellence, and are happy to pay a higher price for great-looking, tough flooring.
Pergo are certainly a trusted brand, but there are many other manufacturers out there who offer excellent choice and great value. It's always worth making sure you get the best deal possible before placing an order.
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